There are many reasons to begin freelancing while still maintaining a full time job. Whether you want to work on new projects outside the scope of your current role or make some extra money each month — or maybe you’re hoping to eventually jump into freelancing full time — getting your first few clients can be really rewarding.
But how should you get started? I’ll cover that in this article.
We’ll go over ways to build your expertise and generate demand for your time. Then we’ll talk about generating potential leads and how to convert them into paying clients. Finally, we’ll talk about some tips for your pricing conversations.
In a future article, I’ll talk about different styles of project management, easy ways to exceed your clients’ expectations, how to handle some of the legal and administrative issues you’ll face, and how to feel comfortable raising your rates. Make sure to subscribe for updates!
Personally, I’ve worked with dozens of clients over the past few years across several different business problem domains. Some of my clients are one-person operations while others are large organizations that have run Super Bowl ads.
I learned a bunch from both my successes and my mistakes along the way as I was getting started, so I figured I’d put together a guide for other people who might want to follow a similar path.